WATCH: Getting to know your auidence

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WATCH: Getting to know your auidence
Courtney Conley

WATCH: Getting to know your auidence

How well do you know your target market?

Welcome to "Koffee with Courtney" where I provide bites of marketing know-how for businesses to succeed on and off Main Street.

In this episode, we're talking about getting to know your audience in order to achieve your goals.


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I see it like this … If I am going to be in a relationship with someone who I want to truly make happy, why wouldn't I get to know them as much as I possibly can. So when I am researching my target market, I like to get really clear on who this person might be and imagine who this person is, what they might look like and where they might buy their morning or afternoon coffee.

Some of the segmentations marketers use are the following.

1. Demographics

  1. Age
  2. Gender
  3. ethnicity
  4. Profession
  5. Income
  6. Social Status
  7. Education
  8. and More!

2. Psychographics

  1. Values
  2. Interests
  3. Opinions
  4. Desires
  5. Income
  6. Behavioral Characteristics
  7. and More!

My challenge for you is, to ask yourself "How well do I know my target market?"

In another episode I talk about how to find the answers to these questions, so keep coming back to our website to learn more.

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